A Critical Evaluation Of Nestle

A Critical Evaluation Of Nestle Introduction of Company (Nestle) The company Nestle is recognised as a famous and leading food manufacturing company in the world over 130 from its establishment. It deals with the business of food and Agriculture raw material. These two parts are very important and are indispensible part of each community in the world. At present time the company has been enjoying the privilege of being worlds largest and diversified company in the sector of food and agriculture Raw materials and it possesses about 500 factories all over the world in 80 countries. Company profile Nestle has its headquarter in Switzerland, Vevey and it was founded in 1866 by Sir Henri Nestle and at present this has been recognised as the biggest beverages and food company. At the end of the year 2004 were 87 bn. this had net profit of 6.7 bn. The company has around 247,000 employees. The company undergoes many guding principle for the better outputs. Nestlà ©s obtainable products rise from beginning to end with novelty and renewal at the same time as uphold a equilibrium in geographic behavior and manufactured goods lines. Long-standing potential is by no means sacrificed for temporary or short range feat. The Companys main concern is to convey the most excellent and most appropriate foodstuffs to populace, where on earth they are, what on earth their requirements, all through their existences.(www.nestle.com) Corporate Communication Strategy of Nestle The corporate communication strategy is an important part of any business. In any business good communication has to be established for the effective running of the business (Oliver, et al 2007). There must be good communication between the staff, management and customers. This strategy has to be adopted from the bottom to up which covers employees, customers suppliers, investors and management as the area of corporate communication strategy is important for the consideration of change management and corporate governance. This strategy has been developed by keep in mind the mission, policies, vision, corporate culture and strategies which exists in the internal environment of the organization but this must has center of attention over external communication environment assessment. In nestle communication management is the result of planning and implementations of strategies set by the senior practitioners in relation with the top management of the company. The company decides that how and which kind of relationship they need for the business with regards to the stakeholders and management. As the success and failure of the company depends upon the planning and setting up of this corporate communication strategy and its effective implementation. For the Nestle as studies there are following strategy followed for the getting up in the market. Mission of the Company The Nestle has believed in the research criteria and these results in the understanding of the people or customers needs from the company and products. As the hygienic and good food is the main source of the life and good health, the company has concentration to make and provide a good food for the customers and people. For the fulfillment of their aim to provide good and fresh food to the consumers the company has introduced a policy named SHE i.e. Safety, Health and Environment polity in order to protect the health and to keep the environment clean for all. Vision of Company Vision of Nestle Company is based on the expansion of their business appropriate to the rising demands of marketplace. As per the vision of the company it has the target in 2020 production capacity of all plants to be increased at the higher level.   Aims of the company The main aims of the company Nestle are as follow: To be spirited for the competition as they looked for many years that customers are drifted towards the pricing strategy and also have move towards the promotions. To obtain a cost-effective growth To privileged the UK trades and not stops thinking about other countries in the world that pay money for Nestle products. To bring up on getting better their marketplace shares. To put up for sale more than competitors similar to well known and appreciated corporations like Mars and Cadbury. The main objectives of the company are as follow: To put together enhancement and developments to their goods and manufacturers in order to make the customer happy and satisfied. To bring on manufacturing new products to go on customers pleased. To do well in implementation their aims and objectives, company Nestle knows that it is not easy to do so. So in to maintain them Nestle will carry on giving lots of commitment to the companies principles in preparation, development and employ practices, which will then expectantly formulate them a constant superior corporation! Corporate Issues in Nestle Communication management a) External and Internal communication   External Communication The nestle is very much conscious about the external communication in which the company deals with its customers and suppliers and also it related to the promotions by external means like advertisements, publicity etc. The external communication in nestle (www.nestle.com , 2003) is based on the following principles: The communication in nestle consumer relation is based on the reflection that there is moderation of food consumption so that to avoid the problem of overeating. Especially with relation to children The communication ensures the healthy and balanced diet. The advertising strategy for the company must not imply just replacement of food items with pleasure or snack food instead of heavy food and snacking. The advertising by nestle is such that it dedicated children that does not destabilize the authority and responsibility of the parents. The advertising is away from the unsafe situations. The communication is based on the health benefits and products provide sound nutrition basis. Communication is away from the violence, profanity and bad manners. Avoid the dangerous consumption of the products. Advertising Strategy Advertising is a power tool for the communication in the market. This help to increase the sale of the products. This creates image of the products in the mind of the customers and they intend to buy them. The ways used for the advertising by nestle are television, radio, newspaper, bill boards, hoardings etc. Internal communication For the internal communication the nestle follow the appropriate strategy in which there is effective communication between the top management and their parts of the management (Jaine, 2002). In internal communication the ICT technology is used to transfer the information across the various departments of the company. There is provision of meetings and conferences to discuss the matters with the staff and employees. The company has effective internal communication. Corporation communication Identity The identity of the company is taken as the food and beverages and is recognised by the images and its products. Image and identity both are in the category of information. Reputation Reputation is considered as the total assessment of the company admired by the customers. Nestle has good reputation in this relation in the market and is enjoying the top position in the market due to its reputation. Image Image is very useful in the process of communication. This serves as the tool for the marketing. For Nestle it has its own brand images. There are some images are shown here for the company. http://t3.gstatic.com/images?q=tbn:ANd9GcTitCJKrMR8srkmvBy4CN-zecX7gitNhR2ghUAiREgxEp32CaB8 http://t3.gstatic.com/images?q=tbn:ANd9GcTZSirRl5_PrLhaFwz7oNQ9Ku-10n9n2AGUnucKwrGjvmNOc8aN http://t0.gstatic.com/images?q=tbn:ANd9GcR5bicPv6dFHOCS0l0FTQtJkUZrzxsqXmuO4qfIyUoEMmi-qjbR0g http://t1.gstatic.com/images?q=tbn:ANd9GcSJBV1oQBcFdHG4Wcpwf-tBDv-D-9E-sE_N9lHDxKwVo1tQInMJ Organisational Culture of the company The organisational culture is consists of the representative performance outlines and principles that symbolize the company (Edger, 2010). Organisational culture of any organisation can be experienced by only spending little time with the organisation and in its environment. The communication is that source in the organisation that reflects the organisation culture of that company. There are number of aspects that Nestle has in context to values and this results in the working practice and their relationship with the employees. This includes the showing or presenting respect for different culture and encourage the employees of the nestle to work according to the company strategy and course i.e. fairness, honesty and concern of the people. The organisational culture during the work response to the various changes both in the external as well as internal environment in the Nestle. The international meetings and conferences that lead to the thinking process regarding the various government regulation and other investors and their activities for the business. in the present time the company Nestle has developed a system called environment Management System and system of environment auditing. In this there is concentration pay on the sustainable developments of the values and principles into the organisational culture of the company that reflects the good communication among all the departments of the company (www.nestle.com). The following diagram shows the organisational structure of the company Nestle in detail. organogram Role of Technology The technology in nestle is so designed that it provide accurate and consistent information over the various activities of the groups. The technology is set according to the environment friendly concept and the communication is secured by the available means from the inside and outside of the company and group. Nestle also considered its responsibility to create awareness, provide training and motivation by the means of use of technology with regards to the effective communication at external and internal level. PTC (Product technology centre) in Nestle is the part of worldwide network and this has focus on the excellence of the quality. This help to get lead in the way or methods to develop, process and packaged. At this place there is interface between the creativity and practical ideas. Role of HR in Nestle Communication The value of the HR functions is widely accepted in the companies and Nestle is a Human Company and it has good impact of HR over its communication corporation. This would help the company to protect against moving downward in the hard competition. Effective management of human resources in Nestle involves the recruiting, training and maintain of the staff according to the needs of the company. This reflects the good level of communication among the staff and employees of the company. The employees are trained to handle the various tasks like to motivate the people, address them about the various issues they had, their culture benefits and other friendly communication with them. It is the responsibility of the HR to create the climate for the technology innovations and to see outside of the environment. This also helps in the accepting the changes. Conclusion It is here concluded that nestle is leading company in the sector of food and beverages. The success of company is depending upon the strategies and implementation of those strategies in the company. In this relation corporate communication is the most important part of the management as this provides the interface between the various departments of the company. If there is good implementation of communication strategy at internal and external level of the company then there is more change to get the success for the company. Nestle pays more emphasis over the communication strategy of the company. Recommendations There are some suggestions for the company regarding its communication management in order to get more advantages from this. First of all the company has to put new techniques for the internal implementation of communication. Regarding the receiving and transporting the information. Secondly regarding the advertisement the company has good strategy but due to globalisation and technology advancement there is need timely change to convey the messages to the consumers. For the suppliers and other investor the healthy way of communication is recommended. There should be encouragement of bottom up ideas rather than the top down ideas it will explore more ideas for the better communication. Media is very powerful tool in relation to the communication with customers and suppliers and even for the investors. This part should be considered importantly by the company.

Written Rational of Negotiating with Learners

Written rational of negotiating with learners, understanding inclusive learning, how to integrate functional skills and how communication can be delivered to the learner Teaching is based on many different ideas which all come to gether to help create and deliver a session to a group of learners. It is important to understand how, communication, inclusive learning, functional skills and negotiating with learners can lead to effective learning.Planning teaching and sessions can enable all learners to have the same opportunities to learn equally and will help the teacher to achieve their learning objectives. Negotiating with learners Assessment should be used for teachers as well as learners Life long learning UK (2007) Assessment is a valuable tool for both Teachers and learners to assess how and whether learning has occurred, according to Scales (2008) The principle purpose of assessment is to help people to learn; it should not be about testing people to see at what point they will fail.It is a method of elevating learners to a higher level of learning Everett (2012) Initial assessment occurs at the beginning of the course or precourse to obtain information about the learner’s skills and knowlage to date. Formative assessment helps the teacher to see how learners are progressing before moving on to other topics. It includes the effectiveness of the teaching and learning-taking place. Summative assessment is carried out at the end of the module or the course to assess whether the learning objectives have been achieved this can be via an exam.Other Methods of assessment include the following, *Observation * Simulation * Project and assignment * Portfolio * Written questions (essays and short answers) * Verbal or oral questions * Professional * On going assessment * Questions and answers * Assignments * Debates and discussions Initial assessment should help agree goals between the learner and the teacher; it is god process to help ensure the learner feels supported and happy. Inclusive learningInclusive learning Is about recognising that each learner is if different and each learner will require different information or aids to help them learn, it is about understanding that no one learner should be excluded from any activities within any session. In terms of learning this is where the teacher can really empower their students. According to Petty (2009) Inclusion, diversity, entitlement, differentiation, ensuring equal opportunities and personalized learning require teachers to treat students as individuals.When planning sessions it is important that the teacher plans for inclusion, an effective way to do this is to make sure session plans are written beforehand and â€Å"includes methods that appeal to visual, auditory, and kinaesthetic learners† Wilson (2009) Sessions should follow a structured style, that includes a introduction, middle and end, it should also include lots of interaction between the teacher and the class, b ut also make sure there are lots of things to do such as quizzes, visuals (PowerPoint) and games.The teacher should also analyze the class as it progresses to make any needed changes but also make an effort to make sure everyone in the class feel included. â€Å"Support your less able learners and stretch the imagination of the gifted ones† Wilson (2009)The Use of different resources to help each learner get the most from the session is important, aim to be creative with your learners, if there is a lot of talking in a planned session create hand outs to aid visual learners to help them follow, a great way to invite kinaesthic learners to learn is to give them hand outs and ask them to fill in blank words as they go though the session, by making sure the session is varied and has lots to do ensures that the needs of VAK are being met.Great resource openers, fillers and closers include word searches, quizzes, and crosswords can be given to those learners who are quick to finis h or for those who need an alternative exercise. Communication Communication is a means of passing on information from one person to another; it can be verbal, non-verbal or written Gravells (2008) Communication is generally in one of three ways; 1. Written – this can be long hand, short hand, text, images 2. Verbal – spoken, direct face-to-face or indirect on the telephone 3.Non-verbal, also know as body language – dress, facial expression, Proximity, and touch. In any communication exchange, the teacher should ensure that what has been offered has been understood. Pausing to summarize the things that have been spoken and heard can do this, and by asking questions to get feedback from learners to make sure they have understood and comprehended the topic. The key with any communication understands the message, which is being conveyed which can be done via questions and answer sessions, quizzes, questionnaires, feedback sessions.For communication to be effective the teacher needs to understand the intrinsic barriers to effective communication these can include the following: * Jargon and specialist terminology – write specialist words or info On the board so learners understand * Level of language depends on age of the learner be mindful when Developing hand outs so learners understand * Language and accent- speak clearly and slowly * Noise background noise can be distracting, fans, computers outside Noise * Listening and writing some people can not write and listen at the Same time, time should be given for note taking Talking and listening- speed, timing and allow for thinking time Integrating functional skills Functional skills are an initiative that was devised by the government to standardize qualifications in English, maths, and ICT. Functional skills are also known, †¢ Basic skills †¢ Common skills †¢ Key skills †¢ Core skills However they are now known as functional skills and these refer to the mastery of English (lit and language), maths (numeracy) ICT (info technology) These are the skills that underpin all learning and without them learners will struggle to meet the needs and demands of their chosen qualification, work and life skills.Government 14-19 education and skills white paper employers have identified functional skills as vital skills to learning, and functional skills can be taught in any class setting. English/ Literacy – spelling competitions – Discussions – Presentations Maths – – real life skills – Calculations – Interpreting and presenting results ICT – finding and selecting information – Entering and developing information.Embedding functional skills means that English, maths and ICT are delivered within any session in a clear concise way with out the learner realising it is being taught. â€Å" Integrating functional skills into your teaching means that you will set activities which meet the literacy, or numeracy standards; they may or may not be in context. By incorporating functional skills into every activity they will become embedded† Wilson (2009) Integrating functional skills is essential for helping learners to achieve and succeed in the future.Learning should engage, motivate and enthuse each learner on an individual basis, this means the learners individual needs should be considered and language, literacy, and numeracy skill levels should be considered, teachers should make sure each learner is taught in a way that they feel engaged, respected, safe, secure, and valued. Teachers should seek to use communication strategies that are within the learner’s range of understanding to motivate them.Wilson (2009) suggests that teaching and learning strategies should vary according to how the teacher will engage and support the learners within the time allowed, by using a range of learning methods, materials and resources each learner will feel included and supporte d with in the learning environment. Reference page Life long leaning UK (1997) Inclusive learning approaches for literacy, language, numeracy and ICT Scales. P. (2008) life long learning sector. Wilson. L. (2009) Practical teaching, a guide to PTLLS and DTLLS,

The Angry Black Woman

I am deeply interested in why Black women are received and portrayed as both â€Å"angry† and â€Å"strong† Black Women. It may seem inexplicable that a respected black woman educator would stamp her foot, jab her finger in someone’s face and scream while trying to make a point on national television, thereby reconfirming the notation that black women are irrationally angry. When confronted about race and gender, as a black woman I stand in a crooked room. I have to figure out which way is up. Bombarded with warping images of humanity, I sometimes tilt and bend to fit the distortion.From the single mother who complains about child support to the first lady of the United States, it seems like Black women of all ages and classes have been accused of either being â€Å"angry† or too â€Å"strong† at some point in life. For centuries, the angry black female has been a pervasive stereotype in the United States. You may have heard the term â€Å"Angry Bl ack Woman Syndrome (ABSW)†. Angry Black Woman Syndrome is not only the dynamics between black woman and black men. It is definitively not an official clinical diagnosis or anything.The attitudes behavior of some black women, by some can best be described as a word that starts with â€Å"b† and rhymes with the word â€Å"itch†. Angry Black Woman is just as inescapable today as it was during the slave era. Melissa Harris-Perry, suggests that anger is still one of the most ubiquitous stereotypes faced by black women in modern society. In a recent Super Bowl commercial, Pepsi was criticized for perpetuating this negative perception by depicting a black woman kicking, shoving and punishing her husband for cheating on his diet.America’s first lady had to address the stereotype: In a recent television interview on CBS, Michelle Obama denied the â€Å"angry black woman† depiction of herself that emerged in some coverage following the release of The Obamaâ⠂¬â„¢s, a book by Jodi Kantor. Mrs. Obama defended herself by saying instead that she is â€Å"merely a ‘strong’ woman†. By calling herself â€Å"strong† is she somehow trying to overcompensate for feelings of shame? Although many may think that the Angry Black Woman is a white supremacist myth, they are wrong.In fact, it is a regularly revived and recreated perception in the Black community. The anger black women have is something that ignites strong feelings among black women. The idea of the angry woman is particularly recreated by African-American men who have an interest in displaying Black woman as emasculating or overbearing or angry as a means of basically controlling. Preconceived ideas of black women as dominant and assertive may hurt when it comes to romantic relationships.Yes, there are black women that need to seriously check themselves – particularly black women who think it is cute to be bitter, argumentative, man-hating, and generall y feels angry. She is that woman that frowns or rolls her eyes when smiled at, brands all men as being â€Å"dogs† or â€Å"no good† and she is that woman that thinks it is necessary to curse out another female if she bumps into her in the store even after she has received a sincere apology. It is unfortunate that black women have attitudes and behaviors like this.It is this type of female that sometimes gets acknowledged as the representative for all black women. At the end of the day, the vast majority of black females do not suffer from Angry Black Women Syndrome. If you ask for what you want need or what you want, you are just an angry Black woman. If you do not ask for what you need and try to do everything on your own, however, you could then be labeled as a â€Å"strong† Black woman – a term that may sound like a compliment, but in reality contributes to a derogatory ideal that holds Black women back from progression.When black women respond to rac ism they are responding with anger; the anger of exclusion, of unquestioned privilege of racial distortions, of silence ill-use, stereotyping, defensiveness, misnaming, and of betrayal. Black women may have a well-stocked arsenal of anger potentially useful against those oppressions, personal and institutional, which brought that anger into being. Focused with precision it can become a powerful source of energy serving progress and change. —Audre Lorde, â€Å"The Uses of Anger: Women Responding to Racism† (1981).The emotion which accompanies the first steps toward liberation is, for most women, anger. Through the exercise strength may be gained. As a black woman I envisioned a new America in the 1990’s, anger may have been a vital political tool. I was provided new perspectives, new understandings of oppressive conditions that had previously remained unquestioned. I was introduced to my anger through relationships, through individual and collective political con sciousness; because the angry black women had been theorized.Attention seemed to have been drawn to the anger of black women; it exposed knowledge that had been buried and speech that had been silenced. Anger was a link to previous suppressed histories, and a revolutionary coalition. I couldn't believe—still can't—how angry I can become, from deep down and way back, it sometimes feels like a five-thousand-years of buried anger. Every black woman in America lives her life somewhere along a wide curve of ancient and unexpressed angers, Audre Lorde observed. Only when women are able to feel anger, and then recognize, accept, and direct it towards the real enemy can an association occur.If black women can identify their sources of anger and analyze why they use it is a form of expression. Their anger may then be used as a paradigm for understanding the ways in which black women, at different historical moments, have responded to myriad forms of oppression. Even though, the re is this long-lasting and unfair stereotype it is typically seen as a negative one, standing for abrasive brash and even ill-tempered, it is also consistent with qualities that is often associated with leadership, such as being decisive, aggressive and resolute.In a recent study conducted by Robert Livingston and Ella Washington of Northwestern University’s Kellogg School of Management, it was found that black women leaders who displayed dominant behavior when interacting with subordinates got more favorable reviews than their white female or black male counterparts who behaved the same way. In fact black women were evaluated comparable to white male leaders who display similarly dominant assertive behavior. Black people are proud; African Americans feel a sense of kinship with other Blacks with whom they can take pride in the accomplishments.The other side of racial pride is the underlying feeling of shame. Because we feel pride, about accomplishments of Blacks not related , we can also feel ashamed for failure, transgressions and misbehaviors. The ‘strong’ Black woman’ is a negative image of Black women. Black women are super-strong, hyper-competent; we do not have that many individual needs, we really can take care of others, and we can handle business. Despite the â€Å"angry† figure that some may try to replace with a â€Å"strong† image, Black women are not superhuman. We are not universally strong; we do sometimes feel weak and need help.Whether being labeled angry or strong, the biggest danger as a Black woman is when I began to think the labels were accurate, and began calling myself a â€Å"strong† Black woman. My goal is to recognize that labels are false. They are not indicative to who I am. I may be angry but I am not inherently angry. I am angry about something. So my anger has a meaning. It is not a personality trait. I may be strong enough to make it through difficult circumstances, but that is n ot because I have an inherent inborn capacity for strength – it is because I have very few other options except to be strong or be destroyed.

Gender Identity and Role Development Free Essay Example, 1000 words

Further emphasis on me being a girl, by showing me what I should like and which are boy things to do. Finally, I was instructed how to dress and act, with the constant barrage of statements starting with little girls don t do that .However, the age of seven was not the age where I finally understood myself as a female person. Kohlberg s theory does not acknowledge that gender identity and roles continue to develop, alter and change with time during a person s life, and therefore, are not limited to the childhood (Cox, 2008 and Sammons, nd). For example, I was able to understand my true physical appearance and role as a female upon reaching puberty. Before that, the play times playing a mother only meant having a little baby to feed and tuck into sleep. I truly began to understand the complexity of the role of a mother upon reaching teenage. I was able to demonstrate another shortcoming of this theory that a person, although aware of his or her gender, may not show interest in the s tereotypical roles or activities that that society presents to them (Sammons, nd). We will write a custom essay sample on Gender Identity and Role Development or any topic specifically for you Only $17.96 $11.86/page